AI visibility is the share of AI answers that name your business when customers ask for one like yours. You improve it by changing what the engines read: your facts, your listings, your reviews and the pages that answer customers' questions. You know it improved because you counted before and after.
The steps below are the ones we run for clients. None requires a trick; all require consistency and a count.
Every week we put buyers' questions for 20 local trade markets in three metros to ChatGPT, Gemini, Perplexity, Claude, Google's AI Overviews and Google's AI Mode and count which businesses get named. The latest window: 3,778 AI answers read, 409 businesses named, 35 days, computed 3 November 2026. The most-named cremation provider in Tampa Bay appeared in 52% of 181 answers (95% range 45–59%); the most-named excavation company in Charlottesville in 20% of 209 answers. Nobody is named in every answer. The method and every number are public on the AI Market Index. Method: each question is asked repeatedly on every engine; a business counts as named when its name appears in the answer text or its domain in the cited sources; a failed read is excluded, never counted as a miss; every count is n of N with its date.
| Source the engines read | What moves the answer | Typical fix |
|---|---|---|
| Your website | A page that answers the exact question; readable facts | One answer page per question; structured business facts |
| Google Business Profile and Maps pages | Complete, claimed, consistent | Fill every field, add photos, match hours |
| Yelp, BBB, trade directories | Presence and accuracy | Claim, correct, respond to reviews |
| Review text | The words customers use | Ask for reviews that mention the service and town |
| Duplicate or old sites | Split or stale citations | 301-redirect old copies to the live site |
The explainer, with the counts on screen: how the assistants decide, what they cite, and the five things that move the answer. Narration is a generated voice; the numbers are ours.
There is no universal score. The useful number is your share of answers per engine with its range, compared with last month and with the most-named competitor.
Listing and fact corrections are re-read within weeks; shares move over one to three months. Anyone promising days is guessing.
You need a count. Software makes the count repeatable; our Scoreboard runs it from $49 a month. A spreadsheet and ten runs a month also work.
Inconsistent facts across sites, a website that blocks crawlers, and pages that never answer the customer's actual question.
Run the free AI-visibility scan for one pass on your business. For the counted baseline across all six engines, the Visibility Sprint is $1,500 one time, credited in full if you start a managed plan within thirty days. Self-serve measurement starts at $49 a month. Managed plans start at $2,950 a month, by application. No plan promises rankings or placement; nobody controls what an AI model says, and we say so.
By Daley Adams, Founder, ASN Intelligence LLC. Updated 5 November 2026.