What the major AI-visibility tools actually cost all-in, which engines they really cover (and cap), how fresh their data is, and the question almost nobody answers on a pricing page: does anything get fixed, or do you just get told? Every cell below was verified against the vendor's live pricing page or primary documentation on July 25, 2026, and is footnoted.
| Tool | Engines covered — and the caps | Real all-in monthly cost | Data freshness | Does it fix anything? | What users say |
|---|---|---|---|---|---|
| Profound1 | Starter: ChatGPT ONLY, 50 prompts. Growth: 3 engines (ChatGPT, Perplexity, Google AIO), 100 prompts. Full coverage (up to 9 engines incl. Gemini, Copilot, Claude) is Enterprise-only. | $99/mo (Starter) and $399/mo (Growth) — both require ANNUAL billing (~$1,188 / ~$4,788 per year up front). Enterprise: unpublished, custom. | Prompt Volumes: weekly refresh, <1-week latency (vendor-stated). Responses metered monthly (1,500 / 9,000). | Content only, with human approval: Agents draft and publish to CMS. No technical/site fixes, no reviews, no off-site work. | "Dashboards take weeks to learn, and we still don't use most of them" (G2 via Trakkr). Fair note: strong overall G2 rating (~4.5★, 1,000+ reviews). |
| Peec AI2 | 6 engines listed — but every self-serve plan includes only 3 models of your choice; each extra model is a paid add-on. Claude: enterprise/API context only. 50–350 prompts by tier. | $95 / $245 / $495/mo sticker — before per-engine add-ons if you need more than 3 models. Exact add-on fees not published on the static page. | Daily tracking on self-serve plans (vendor-stated). | No. "Pure monitoring — no optimization guidance… shows you where you stand but doesn't tell you what to do about it" (Trakkr, Jul 2026). | Wants more actionable recommendations and integrations. Fair note: G2 sentiment positive on UI and support (small sample, ~9–12 reviews). |
| Otterly.ai3 | Base plans: 4 engines (ChatGPT, Google AIO, Perplexity, Copilot). Google AI Mode, Gemini, and Claude are each PAID add-ons ($9–$439/mo by tier). 15–400 prompts by tier; +100 prompts = $99/mo. | $29 / $189 / $489/mo sticker — full 7-engine coverage on Premium can approach ~$1,200+/mo before extra prompt packs (add-on ranges from the live pricing page). | Varies by plan; add-on engines metered separately. | No — monitors and recommends (content briefs, crawlability checks); you implement everything yourself. | Prompt caps "arrive quickly"; data slow to load at scale (G2 themes via independent reviews). |
| Ahrefs Brand Radar4 | 7 platforms incl. Claude (recently added). Custom prompts metered in "checks" (1 prompt × 1 platform × 1 location = 1 check). | From $199/mo standalone; "All Platforms" $699/mo + prompt packs ($50–$250/mo) — realistic full coverage ≈ $699–$949/mo. | By Ahrefs' own docs: AI-chatbot indexes update ONCE A MONTH; AI Overviews every few days; custom prompts on your schedule. | No. "It doesn't help you do the work to get mentioned more — no briefs, no content scoring, no handoff" (Rankability, Jan 2026). | Price at full coverage; sampling depth — agencies "hesitant to present the numbers as definitive to a client" (Rankability). |
| Semrush AI toolkit5 | 5 engines at base; 25 prompts, 1 domain. Every extra domain = another $99/mo; ~$60/mo per extra 50 prompts (third-party reported). 9 engines on custom-priced Enterprise AIO only. | $99/mo per domain (billed annually) — stacks fast with domains, users ($45+), and prompt packs. Bundles: $199–$549/mo. | Prompt tracking daily; brand performance weekly (vendor-documented). | Monitors + recommends (incl. an AI-ready site audit). Does not publish or implement; Enterprise "optimization" is analytics/forecasting per public docs. | Cost stacking across domains/users/prompts; base prompt cap too thin (multiple independent reviews; "Expensive" tag ~540× in G2 platform reviews). |
| BrightEdge6 | 6+ engines via AI Catalyst, alongside classic rank tracking. Caps unpublished; every module (AI Catalyst, Autopilot, DataMind…) is a separately negotiated add-on. | Quote-only annual contracts. Buyer data (Vendr, 44 purchases): median ≈ $50,000/yr (~$4,200/mo); range $12K–$150K+/yr. | Undisclosed; weekly AI-citation reporting cadence referenced by vendor. | Narrow zero-touch technical fixes via Autopilot (orphan links, mobile, duplicates). AI-visibility work itself: tracking + recommendations. | "It's too expensive. At least 3× what we are paying" (Capterra via checkthat.ai); learning curve cited ~20× on G2. |
| ASN Intelligence7 | ChatGPT, Gemini, Perplexity, Google AI Overviews — plus Google & Bing rankings in the same scoreboard (both rails, every plan). No per-engine add-on fees. | $49 / $149 / $349/mo flat, monthly, cancel anytime. Published prices — the only ones on this page that fit on a business card. | Daily visibility pulse; certified numbers from repeated sampling (multiple runs per prompt, with confidence intervals) — monthly on $49, weekly on $149+. | Yes — that's the product. $149+ applies on-site fixes automatically and emails weekly "actions taken" receipts; $349 attacks winnable queries; managed plans put humans on the whole loop. | New product; receipts publish as they land at ASN Research — including nulls. Judge us by those. |
Three things repeat across every incumbent row. First, sticker price and real price are different products: engine add-ons, prompt packs, per-domain fees, and annual-billing requirements routinely double the advertised number. Second, full engine coverage is a luxury good — at almost every vendor, seeing all the engines your customers actually use costs $700–$5,000+/month or a sales call. Third, and most important: almost nothing gets fixed. Five of six tools stop at monitoring and recommendations; the sixth automates a narrow technical slice at enterprise prices. The tracking layer of this industry is crowded. The doing layer is nearly empty — that's the gap ASN was built into.
Every cell was verified July 25, 2026 against the vendor's live pricing page or primary documentation where possible, with independent reviews (G2, Trakkr, Rankability, and others) used for user-sentiment cells and labeled as such. Where a fact could not be verified from a strong source, we wrote the conservative version or left it out. One flagged conflict of interest beyond our own: one cited Ahrefs critique was authored by competitor Profound and is corroborated by two independent reviews before inclusion. Corrections: contact@asnintelligencellc.com — errors get fixed and noted here.