Across 4903 measured AI answers about funeral homes, 30% of citations came from directories, 67% from competing operators’ own websites, and 3% from editorial, forum or video sources. Measured by ASN Intelligence on 08 September 2026 across 655 engine runs.
We asked web-grounded AI assistants the questions a family actually asks when choosing a funeral home, many times over, and recorded every source each answer drew on. This page reports where the citations come from. It is a level, measured on the date shown — not a change over time, and not a claim that any intervention caused anything.
A run that failed — an API error, an engine returning nothing — is discarded, never recorded as “not cited.” Counting a failure as a miss understates every figure, which is a mistake we made ourselves earlier this year and corrected publicly.
We asked web-grounded AI assistants the questions a customer actually asks in this category, many times over, and recorded every source each answer drew on. This page reports where the citations come from for funeral homes. It is a level, measured on the date shown — not a change over time, and not a claim that any intervention caused anything.
A run that failed — an API error, an engine returning nothing — is discarded, never recorded as “not cited.” Counting a failure as a miss understates every figure, which is a mistake we made ourselves and corrected publicly.
These are claimable. For a business in this category they are the fastest available lever, because a listing can be created or corrected in hours rather than months.
| Source | Citations | Share |
|---|---|---|
| parting.com | 240 | 4.9% |
| dignitymemorial.com | 163 | 3.3% |
| yelp.com | 160 | 3.3% |
| checkbook.org | 159 | 3.2% |
| funeralocity.com | 140 | 2.9% |
| funeroso.com | 100 | 2.0% |
| everloved.com | 94 | 1.9% |
| bbb.org | 90 | 1.8% |
| tributearchive.com | 68 | 1.4% |
| funeralus.com | 61 | 1.2% |
| legacy.com | 57 | 1.2% |
| checkbca.org | 41 | 0.8% |
These are competing businesses’ own sites. They cannot be claimed — they are useful because they show what a citable site looks like in this category, and because their combined share is the reason a business’s own website matters more than any single directory.
| Source | Citations | Share |
|---|---|---|
| carewellcremations.com | 250 | 5.1% |
| adamsgreen.com | 245 | 5.0% |
| adamsgreen.funeraltechweb.com | 155 | 3.2% |
| bergepappassmith.com | 116 | 2.4% |
| turrentinejacksonmorrow.com | 115 | 2.3% |
| dfsmemorials.com | 90 | 1.8% |
| ekoji.org | 90 | 1.8% |
| herndon-va.gov | 85 | 1.7% |
| nirvanaagency.com | 71 | 1.4% |
| virginiacremate.com | 65 | 1.3% |
| rfhr.com | 64 | 1.3% |
| minhdangquang.org | 51 | 1.0% |
Earned rather than claimed. In categories where directories are a small share, this is the only route.
| Source | Citations | Share |
|---|---|---|
| facebook.com | 89 | 1.8% |
| reddit.com | 14 | 0.3% |
| linkedin.com | 14 | 0.3% |
| youtube.com | 8 | 0.2% |
| en.wikipedia.org | 4 | 0.1% |
Engines change, and a model update can move these shares without anything changing on the open web. This is one operator's measurement, published so it can be checked, not an industry consensus. Figures without a sample size beside them should not be quoted — including ours.